Caring for Our Furry
Friends and their friends

Nordic Pet Care Group is one of the largest Scandinavian pet food, treat and other product companies. We supply to all major grocery and pet trade shops and chains in the Nordics.


Ghent, 16 January 2024 – Dog and cat food manufacturer United Petfood announces that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark. The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood. Wild Bird business in not part of the planned acquisition and will continue as VPG Wild Bird A/S under Nordic Pet Care Group.

Our three Expertises

Our group is divided in three divisions: Best Friend Group and Vital Petfood Group develop and deliver the best pet food and products, and Best Sales supports the sales of those in a retail environment.

The most extensive product range on the market

Building on almost 50 years of experience, Best Friend Group offers practically everything your pet will need at any stage in its life, safely and in premium quality. Our principal brands include Best Friend®, Hurtta® and Racinel®, while also representing premium international brands such as Flexi and M-Pets. In addition to catering to the Nordic market, where we supply all key grocery chains and pet trades, we also export our products to over 20 countries outside the Nordics.

One of the leading producers of pet food in the Nordics

Building on more than 50 years of industry experience with pet food and pet care, VPG is able provide customized private label products to their customers, based on pure Nordic ingredients. Furthermore, VPG has one of Europe's largest and most modern fat-ball production plants with a capacity of more than 1 million fat-balls per day. Customers include larger retailers, DIY stores and pet shops in Scandinavia and several other European countries.

The best point of sales display and promotion

At Best Sales, you will not only meet skilled & dedicated sales consultants, but also, advisers who are passionate and would make a positive difference. Our solid Retail knowledge and strong competencies in sales and product consultancy enable us to offer our partners and customers high quality, value-adding additional sales and security for the delivery of strong brands. We are a dynamic sales organization with 18 dedicated and experienced sales consultants Zealand, Jutland and Funen. Our broad geographical coverage ensures that your products, get the right attention & exposure.


Best Friend Group Oy

HEADQUARTER PL 1769 (Kellonkierto 3) 70461 Kuopio - Finland



Best Friend Sweden AB

Solna Torg 13, 7tr 171 45 Solna - Sweden



Best Friend Denmark A/S

Birkegaardsvej 3 8361 Hasselager - Denmark



Vital Petfood Group A/S

Birkegaardsvej 3, 8361 Hasselager - Denmark



Best Sales A/S

Birkegaardsvej 3, 8361 Hasselager - Denmark